Selling a salesman, who will buy?
A sales job is not for everyone. Yes, we all sell, we sell our ideas, broccoli over French fries to our kids and even ourselves in dating and interviews. Smaller value sales are the culprit that tarnished the profession of sales because anyone with no experience, education, or sales background could take a shot at it, especially if they are extroverts. Buyers in such scenarios oblige and regret, or reason with their dissonance. ‘It is just a 60$ item, I deserve it’. They can also convince themselves they have done a favor to that poor sales lady who sounded very desperate. Sometimes it is convenient to buy from a salesperson since he is at your service stating each and every specification like a courtier, serving you with information and advice promptly so you don’t have to waste your time searching and for what? For a 20$ dollars difference in price somewhere else? You might justify with yourself. Yet, indeed, the reasons why people choose to fall for low-value s...