Circular transition will always be secondary when the survival of the firm in a linear market is primary.
What I have gleaned from the CE literature and practitioner content over the last couple of years. The biggest barrier to CE implementation is that companies have immediate tasks that are very important to immediate life concerns. I also read that the ideal CE situation becomes secondary when survival is primary. One example: A company that is worried about the next balance sheet and its responsibilities to its shareholders. Also, the competition and "life" that prevents the company from stopping to address CE's triple bottom line concerns. If CE principles do not provide more recognition and a competitive position, then CE is not a priority or a direct concern to most companies that are always in a competitive race. Managers tend to do small activities like eco-efficiency to keep the CSR tab on their website updated with some sustainable activities. Similar findings were found in the CE literature on the lack of collaboration from consumers. Consumers are busy and co...